ENTER YOUR PRIME WITH PRIMEGLOW
Sickness isn't the norm.
Health is built systematically.
For 20 years we've complained that modern medicine only treats symptoms once it's already too late. Enough complaining. PRIMEGLOW is a health operating system: it brings modern nutrition science, ancient body wisdom, and wearables together in one ecosystem. See your body's processes from the inside in real time and stop disease before it ever starts.
PRIMEGLOW is a health-building system with nutrient tracking, AI, and gamification.
8 sec
to log food by photo
777
foods in the database
20+
micronutrients
24/7
live biological age
01 · Real screens
What the app looks like
5 key screens from the live build at app.primeglow.io. Web + iOS Safari + home screen app. No scrolling - your whole day on one screen.
Home screen
Nutrition · Macros
Micronutrients
Daily mode
Recovery
02 · Manifesto
You are not supposed to be sick.
You are not supposed to be sick.
You can live at your peak every day.
PRIMEGLOW isn't another calorie counter or a wearable tracker. It's a health-building methodology built into an app. We replaced the scattered "4 apps and 3 devices" with one ecosystem where your body becomes a clear project - not a mystery people only start solving once things go wrong.
🔬
Modern science
Nutrition science, biochemistry, AI analysis of blood biomarkers, circadian biology, epidemiological longevity data. Everything that holds up to evidence-based medicine.
📿
Ancient body wisdom
Sleep rhythms, fasting, breathwork, movement, hot-and-cold exposure, your relationship with food. Practices that have worked for millennia, no matter the trends.
⌚
Wearables
Whoop, Oura, Apple Watch, Garmin, Dexcom CGM - the app sees your body's processes in real time and tells you what to eat, what to do, when to sleep, and what to add for balance.
03 · What it is
A nutrition-centered
A nutrition-centered
health operating system
Not a fitness tracker. Not a calorie counter. Not a supplement marketplace. It's a system - with an architecture (7 modes), interfaces (biomarkers + devices + food + supplements), and a mind of its own (an AI Nutritionist that remembers your history).
Counts
Calories + 20 micronutrients
Macros plus vitamin / mineral / antioxidant gaps. Not "you ate 1,800 kcal" but "you're low on magnesium, B12, and omega-3s".
Reads
Blood tests → protocol
Upload a lab report - AI reads 14+ markers and builds a 4-week protocol. After 4 weeks, retest and adjust.
Remembers
Your history + your body's responses
A 24/7 AI Nutritionist with memory. It remembers your labs, reactions, slip-ups, and habits. By the fifth conversation - better than any human nutritionist.
Adapts
7 modes for your goals
Energy · Recovery · Health & Longevity · Hormones · Sleep · Fat Loss · Keto. Each mode comes with its own nutrients, supplements, and schedule.
04 · What it does every day
One screen - one day of your health
Open the app in the morning. See your Health Index - biological age, aging rate, biomarkers. Get a ready-made meal plan for your mode. Take supplements on schedule. Finish your workout. Log food with a photo. And AI ties it all together and guides you.
🌅
Morning
Health Index · biological age · biometrics (sleep, HRV, readiness) · today's priorities · "take magnesium and omega-3 today"
🍽
Nutrition
A ready-made meal for your mode (macros + micros calculated). Photo of your plate → AI recognizes it. Meals never suggest meat / poultry - only fish, seafood, eggs, legumes, and plant-based.
💊
Supplements
Morning / evening · fasted / with food. Checklists. Your active mode automatically adds the right supplements at the right time. No more "when am I supposed to take this?"
🏋
Workouts
A month calendar like Google Calendar - day by day. Strength / cardio / rest / done / skipped. 7 / 10 / 14-day splits.
🧬
Lab tests
Photo of a PDF lab report → AI reads 14+ markers → flags what's off → gives you a 4-week protocol with foods, supplements, and habits.
📊
Deficiencies
6 priority micronutrients for your persona (incl. Vit C 🍋) + 14 more (incl. creatine 💪). What to get from food, what to get from supplements. Sources matched to your diet type.
⚡ Killer feature
The killer feature: a holistic, gamified health-building system
MyFitnessPal has a calorie counter. Cronometer has nutrient precision. Whoop has a recovery ring. PRIMEGLOW has one holistic system: it takes in all your biometrics, tracks everything down to the milligram, and turns caring for your body into a game with levels, streaks, and rewards. Blood, food, workouts, sleep, supplements - one closed loop. The "Lab Test → Protocol" cycle is the flagship mechanism inside that system.
📸
Step 1 · Photo
Snap a photo of your blood test printout
AI reads 14+ markers: ferritin, vitamin D, B12, folate, homocysteine, TSH, testosterone…
→
🧠
Step 2 · Symptoms
Describe how you feel
Fatigue, poor sleep, hair loss, irritability. AI correlates them with the deficiencies in your labs.
→
📋
Step 3 · Protocol
Get a 4-week plan
Which foods, which supplements, at what times. AI tracks your progress and updates the protocol.
"PRIMEGLOW reads your blood tests, listens to your symptoms, and gives you a personal 4-week protocol. Like a nutritionist who works 24/7 and remembers everything."
Unique product moats
Moat #1
Lab report recognition
Every lab = its own printout format. The model is trained on 100+ lab report formats. Competitors in the nutrition space haven't even tried.
Moat #2
Medical interpretation
"Ferritin 32 + fatigue + hair loss" = iron and B12 deficiency. That takes real medical knowledge. It even accounts for the phase of the female cycle.
Moat #3
Closed feedback loop
Symptoms → foods → journal → AI updates the protocol. 3 systems integrated. A competitor may copy one - and break on the second.
What PRIMEGLOW can actually do
The full feature set - each one solves a real pain and works as its own ad angle. ⭐ = flagship features nobody offers at scale; "soon" = on the near-term roadmap.
⭐ FLAGSHIP
Blood tests by photo and PDF
Snap a printout or upload a lab PDF → AI reads the biomarkers, builds a dashboard, and folds them into your protocol. Nobody does this at scale.
⭐ FLAGSHIP
Personal AI protocol
Symptoms + food + labs + workouts → a 4-week plan with doses and timing. Rebuilt every day around your biomarkers.
🍽 FOOD · CALORIES
Calorie counter
Macros and a daily calorie goal, deficit/surplus in real time. Log by hand, by photo, or by voice - no tedium.
📸 FOOD
Food by photo
Snap your plate → macros in 8 seconds. Log without typing in grams by hand.
🩸 BLOOD SUGAR
Daily glycemic load
GL for every meal and for the day (target < 100), a GI database of 777 foods. See the real hit to your blood sugar and insulin, not just calories. Glucose prediction without a sensor - on the roadmap.
🧭 PLAN
An AI plan for every day
A ready plan: what to eat, which supplements, how to train - today. No thinking - open it and go, tuned to your body.
💊 NUTRIENTS
Close your gaps - and stop buying supplements you don't need
20+ micronutrients from food AND supplements combined → your exact gaps and how to fill them. It tells you what NOT to take ("B12 is fine - drop it") and saves you real money every year.
⏱ SUPPLEMENTS
Supplement scheduler
A timed intake schedule: what, when, and with what. A chaotic shelf of supplements → a precise system.
🎯 PROTOCOLS · MODES
Biohacking modes for your goal
Energy / hormones / recovery / longevity / fat loss / muscle gain - a dedicated protocol for each goal. One product for any objective.
♀ WOMEN'S HEALTH · SOON
Cycle-aware everything
Ferritin norms and carb tolerance shift with cycle phases, and iron spikes right before menstruation. 50% of the market has no quality solutions.
📈 METRIC
Live biological age
An index built from biomarkers, sleep, load, and nutrients 24/7. One clear number: are you getting younger or older.
🎮 RETENTION
Gamification
XP, streaks, achievements, the Health Index. Discipline becomes a game - you come back every morning.
🗣 AI · SOON
AI that speaks your language
A biohacker hears "HRV, ATP, methylation"; a young mom hears "3 ingredients, 10 minutes". Already partly in the code.
🎧 AI · SOON
Audio AI coach
A 45-second morning briefing, voice-log meals while you cook, an audio weekly recap. Hands-free - tied to your daily rituals.
⌚ HARDWARE · SOON
PRIME BAND
A 24/7 wearable biometric tracker (stage 2, Nov 2026). Closes the loop: software reads your food, hardware reads your body.
05 · Who it's for
For people who already get it:
For people who already get it:
health doesn't just happen
PRIMEGLOW is for people who already spend serious money every year on scattered "health stuff": fitness bands, supplements, trainers, nutritionists, lab tests. They're tired of the chaos and want one system instead of five apps.
🧬
Biohackers and the tech crowd
High income, read the research, wear Whoop/Oura, get blood work at least twice a year. They want to optimize every metric. PRIMEGLOW is their command center.
🏃
Athletes and weekend competitors
They run marathons, race triathlons, do CrossFit. They know nutrition drives results more than the workout itself. They need recovery + nutrient tracking.
⚖️
Women with a hormonal focus
PCOS, hypothyroidism, menopause, cycle irregularities. They've already seen the endocrinologist, the nutritionist, the therapist. Between visits they want to track biomarkers and food reactions - not feel lost.
👨👩👧
Busy moms 35+
Postpartum / chronically sleep-deprived / riding hormonal swings. They want a simple system: "what do I eat today to keep my energy up and not bloat". No complicated protocols.
❤️
Men 45+ focused on longevity
Went gray early, heart attacks in the family. Ready to invest in early prevention. They want to understand ApoB, Omega-3 index, testosterone, HRV - and watch the trend.
🌱
Vegans and pescatarians
By design, the product never suggests meat or poultry - only fish, seafood, eggs, legumes, nuts, and plant protein. The ethical stance is built in. The Whole Foods / Erewhon crowd.
5 swappable bands · browse ‹ ›
⌚ Coming · November 2026 · Stage 2
Meet PRIME BAND - your biology, 24/7
Stage two of the ecosystem. PRIMEGLOW already reads your food, labs, and workouts - PRIME BAND closes the loop. The band captures your physiology 24/7. Everything Whoop can do - but the data flows straight into your protocol, and the plan adapts to your body on its own.
❤️
Biometrics 24/7
HRV, heart rate, sleep, skin temperature, SpO₂ - continuously.
🔋
Training readiness
A morning score: push, hold, or rest.
🏃
Auto-logged workouts
Load and real calories counted for you.
⏱️
Live biological age
Your biological age clock and AI protocol - live, not guesswork.
What it measures · and why
Nine body signals - nonstop.
Each one reshapes your protocol.
Whoop, Oura, and Apple Watch capture the same signals - but lock them inside their own app and hand you surface-level advice. PRIME BAND feeds every signal straight into PRIMEGLOW's AI nutrition and training protocol.
💓HRV · heart rate variability
What it is. The millisecond-level variation between heartbeats - a direct window into your autonomic nervous system.
Why. High HRV - you've recovered, go hard. Low - overload or stress. Your morning HRV decides: heavy day or deload.
🫀Resting heart rate · RHR
What it is. How many beats your heart takes at complete rest - the most honest baseline measure of fitness.
Why. Creeping up - sleep debt, infection, or overtraining before you feel it; trending down - fitness is building. An early burnout detector.
🌙Sleep stages
What it is. Deep (body repair), REM (memory and brain), and light - minute by minute, all night long.
Why. You see where recovery actually happens. The protocol shifts dinner, caffeine, and supplements to win back deep sleep.
🌬️Respiratory rate
What it is. Breaths per minute during sleep - a stable personal baseline, night after night.
Why. A jump off baseline = infection or stress 1-2 days before symptoms. An early "ease off" signal.
🌡️Skin temperature
What it is. Nightly deviation from your personal baseline temperature, in fractions of a degree.
Why. A marker of inflammation, an oncoming cold, or cycle phase. Adjusts load and supplements to your body's real state.
🩸SpO₂ · oxygen
What it is. Blood oxygen saturation during sleep, in percent.
Why. Nighttime dips = apnea and broken recovery. A flag to dig into your breathing and sleep quality.
🔥Load · strain
What it is. How much cardiovascular work your body did over the day, as a single number.
Why. Auto-logged workouts with real calories, no manual input + the load ↔ recovery balance.
🎯Heart rate zones
What it is. Time spent in the fat-burning, aerobic, and anaerobic zones per workout.
Why. Precise cardio feedback - by the numbers, not "by feel". You train exactly what you meant to.
👟Steps · NEAT
What it is. Non-exercise activity - all the movement outside the gym over the day.
Why. The most underrated calorie-burn lever. Rolled into your PRIMEGLOW daily balance automatically.
Unit economics
Why hardware = product value
and customer retention
🔁
A daily reason to come back
The morning recovery score is the first thing people check when they wake up. That's a habit, and habit = retention. Pure software doesn't create that hook.
📈
Data that compounds
The longer you wear it, the smarter the protocol gets: personal baselines, trends, food → sleep → HRV links. Leaving means losing your history. The switching barrier grows every day.
🔒
Subscription lock-in + premium margin
The band physically ties users to the ecosystem: LTV up, churn down. And it unlocks a higher price tier with hardware revenue on top of subscriptions.
🛡️
A moat against software competitors
MyFitnessPal and calorie trackers can't see your physiology. PRIME BAND + AI protocol is a combo you can't copy fast.
How this turns into revenue → the pitch
PRIME BAND · November 2026 · stage 2 of the roadmap
Pricing · 5 tiers
Pricing -
Free to Max
A two-period model: monthly / yearly. PRIME is the target ($29.90/mo · $199/yr). Pro is the decoy ($22.90/mo · $149/yr). Trial - 14 days on PRIME. All prices and the unit economics math below.
📊 5 tiers · Free → Max
🎯 PRIME $29.90 / $199
🪤 Pro decoy $22.90 / $149
🎁 14-day trial
02 · Pricing page layout
Pick your plan
This is a mockup of the public pricing page. Yearly billing is the default. PRIME is highlighted as the target plan. Pro is the decoy option: just $7/mo below PRIME, but without the AI Coach, Goal Coach, or Smart Meal Planning.
Free
Getting started
$0
Free forever
- 5 core nutrients
- 1 AI question a day
- 5 barcode scans a day
- Manual logging
- Basic streaks
Basic
All nutrients
$99
/yr
or $11.95/mo · save 31%
$0.27/day
- 20 micronutrients · 6 prioritized (incl. Vit C 🍋)
- Unlimited meal logging
- 1 blood test analysis a month
- 5 AI questions a day
- Full Apple Health sync
- Basic weekly report
Pro
Advanced integrations
$149
/yr
or $22.90/mo · save 46%
$0.41/day
- Everything in Basic
- 2 blood test analyses a month
- WHOOP / Oura / CGM / Garmin / Strava
- Biometric correlations
- Data export (CSV / PDF)
- No AI Coach
- No Smart Meal Planning
⭐ MOST POPULAR
PRIME
AI Coach + Smart Planning
$199
/yr
or $29.90/mo · save 45%
$0.55/day · less than a cup of coffee
- Everything in Pro
- AI Coach (daily insights)
- AI Goal Coach (adaptive plans)
- Photo Timeline
- 3 deep AI questions a day
- Multi-goals
- Smart Meal Planning + grocery list
- Restaurant Mode
- Streak Insurance
Max
Unlimited AI · Family
$299
/yr
or $49.90/mo · save 50%
$0.82/day
- Everything in PRIME
- 4 blood test analyses a month
- Unlimited AI (real-time chat)
- Custom protocols (A/B testing)
- Advanced 3-way correlations
- AI Research Assistant
- Family +2 accounts
- Early access
- AI priority + API access
- Lab Mode (40+ markers)
Every plan comes with a 14-day money-back guarantee · Cancel anytime in Settings · Auto-renews unless canceled
03 · In-app paywall
Mobile paywall design
A bottom-sheet modal. Triggers when the user taps a locked feature (AI Coach, recovery, AI chat). Shows the 2 key plans - Pro (decoy) + PRIME (target). The free user sees social proof, an anchor price, and risk reversal.
🔒 Unlock AI Coach
Upgrade to PRIME
Personal AI insights, every single day.
★★★★★ 4.9 · 12,400+ Pro users worldwide
Pro
$274.80
$149/yr
$12.42/mo billed yearly
- 19 nutrients · 6 priority (incl. Vit C 🍋) · WHOOP/Oura sync
- 2 blood test analyses · biometric correlations
- 1 deep AI question a day
⭐ MOST POPULAR
PRIME
$358.80
$199/yr
$16.58/mo · just $0.55/day
- Everything in Pro
- AI Coach · Goal Coach · Photo Timeline
- Smart Meal Planning · Restaurant Mode
- 3 deep AI questions a day · Streak Insurance
No charge today · cancel anytime before April 14 · reminder 24h before billing
+45%
Trial → paid
14-day trial vs no trial at all
$0.55
Price per day
Less than a cup of coffee · psychological effect
$160
Anchor savings
A crossed-out $358 makes $199 the obvious choice
05 · Asymmetric Dominance Effect
How the decoy works
Pro is deliberately built to be the suboptimal choice. The price sits close to PRIME (a $7 gap), but the key features - AI Coach, Goal Coach, Smart Meal Planning, Streak Insurance - are missing. The buyer compares the two and thinks: "Why save $7/mo and lose the whole point of the AI?"
Pro DECOY
$22.90/mo
- All 19 nutrients
- WHOOP / Oura sync
- 1 deep AI question/day
- No AI Coach
- No Goal Coach
- No Smart Meal Planning
- No Streak Insurance
- No Photo Timeline
→
↓
PRIME ⭐ TARGET
$29.90/mo
- All 19 nutrients
- WHOOP / Oura sync
- 3 deep AI questions/day
- AI Coach (proactive insights)
- AI Goal Coach (adaptive plans)
- Smart Meal Planning
- Streak Insurance
- Photo Timeline · Restaurant mode
The buyer looks at both options and thinks:
"An AI Coach that checks in on me every day, for $7 a month? Take PRIME"
"An AI Coach that checks in on me every day, for $7 a month? Take PRIME"
Predicted behavior
5-8%
Pro adoption
The decoy works: almost nobody picks it
60-70%
PRIME adoption
Target tier - the main revenue driver
10-15%
Basic adoption
Price-sensitive entry point
7-10%
Max adoption
Whales · biohackers
06 · Feature Comparison
What's in each tier
The full matrix: which feature lives in which tier. Gray - not included. Green - included. You can see how Pro loses the AI features compared to PRIME - that gap is intentional.
| Free | Basic | Pro | PRIME ⭐ | Max | |
|---|---|---|---|---|---|
| PRICING | |||||
| Monthly | $0 | $11.95 | $22.90 | $29.90 | $49.90 |
| Yearly | $0 | $99 | $149 | $199 | $299 |
| Save (year) | - | 31% | 46% | 45% | 50% |
| Daily (year) | - | $0.27 | $0.41 | $0.55 | $0.82 |
| CORE | |||||
| Nutrients tracked | 5 | 19 | 19 | 19 | 19 |
| Meal logging | Manual | Unlimited | Unlimited | Unlimited | Unlimited |
| Barcode scans/day | 5 | ∞ | ∞ | ∞ | ∞ |
| Apple HealthKit | - | ✓ | ✓ | ✓ | ✓ |
| AI | |||||
| AI questions/day | 1 generic | 5 | 1 deep | 3 deep | Unlimited |
| AI Coach (proactive) | - | - | - | ✓ | ✓ |
| AI Goal Coach | - | - | - | ✓ | ✓ |
| Smart Meal Planning | - | - | - | ✓ | ✓ |
| Restaurant Mode | - | - | - | ✓ | ✓ |
| AI Research Assistant | - | - | - | - | ✓ |
| BIOMARKERS | |||||
| Blood test analyses/mo | 0 | 1 | 2 | 2 | 4 |
| Standard markers | - | 14 | 14 | 14 | 14 |
| Biomarker Lab Mode (40+) | - | - | - | - | ✓ |
| Cycle-aware refs (women) | - | ✓ | ✓ | ✓ | ✓ |
| INTEGRATIONS | |||||
| WHOOP / Oura / Garmin | - | - | ✓ | ✓ | ✓ |
| CGM (Dexcom / Libre) | - | - | ✓ | ✓ | ✓ |
| Strava | - | - | ✓ | ✓ | ✓ |
| ADVANCED | |||||
| Biometric correlations | - | - | 2-way | 2-way | 3-way |
| Photo Timeline | - | - | - | ✓ | ✓ |
| Streak Insurance | - | - | - | ✓ | ✓ |
| Custom Protocols A/B | - | - | - | - | ✓ |
| Family +2 accounts | - | - | - | - | ✓ |
| Data export (CSV/PDF) | - | - | ✓ | ✓ | ✓ |
| Beta access | - | - | - | - | ✓ |
| API access | - | - | - | - | ✓ |
07 · Trial Mechanics
14-day free trial on PRIME
The trial always defaults to PRIME (the target tier). Anchoring effect: a user who has tried the AI Coach won't go back to Basic. Health app data: trial on PRIME → 60-70% stay on PRIME vs 40-45% when the trial ran on Pro.
14
Trial days
Sweet spot: 2 weeks of data, 1 weekly AI summary, 1 blood analysis · the habit takes hold
60%
Stay on PRIME
vs 40% when the trial runs on Pro · anchoring
+45%
Trial → Paid
14-day vs no-trial baseline · health vertical
When the trial triggers
①
After onboarding
The user completes the 4 profile steps → sees a paywall with the CTA "Try PRIME 14 days free". Motivation is at its peak.
②
On tapping an AI feature
A Free user taps "AI Coach" → soft paywall with a trial offer. Context-aware paywall (it shows exactly what the user wants).
③
On Day 8 (free)
The user has already logged 7 days - the habit is forming. Push: "Ready for the AI Coach? Try it for 14 days."
Trial flow
DAY 0
Start trial
Connect Apple HealthKit · Profile setup · Welcome from the AI Coach
DAY 3-4
First insight
"Your omega-3 is at 38%. Sardines twice a week will close the gap"
DAY 7
Weekly summary
Full report: what worked, correlations, the plan ahead
DAY 13
Reminder
"Your trial ends tomorrow. Stay on PRIME for $0.55/day"
DAY 14
Auto-convert
PRIME yearly $199. Cancel in Settings.
08 · Validation Plan
A/B tests · 90 days
3 experiments validate the key hypotheses. If the decoy doesn't land - we react in code via flags. If the discount feels weak - we raise the save %.
TEST 01
Decoy gap
Which Pro→PRIME gap maximizes target adoption?
Variants
- A: $5 ($24.90 vs $29.90)
- B: $7 ($22.90 vs $29.90) ← target
- C: $10 ($19.90 vs $29.90)
Sample 30k · 30 days · Success: PRIME ≥ 65%
TEST 02
Trial length
Where is the sweet spot between habit formation and user fatigue?
Variants
- A: 7 days (Manus/Perplexity)
- B: 14 days (Kimi) ← target
- C: 30 days (Whoop-style)
Sample 30k · 45 days (for retention) · Success: trial→paid ≥ 55%
TEST 03
Yearly anchor display
What's the best way to show the savings?
Variants
- A: "Save 45%"
- B: "Save $160"
- C: "$0.55/day" (microcopy)
Sample 60k · 21 day · Success: annual share ≥ 65%
Success criteria (90-day benchmark)
| Metric | Baseline | Target | Stretch |
|---|---|---|---|
| Free → Paid conversion | 5% | 8% | 10% |
| Trial → Paid conversion | - | 55% | 65% |
| PRIME adoption (of paid) | 40% | 60% | 70% |
| Annual adoption (of paid) | 45% | 65% | 75% |
| Blended ARPU | $180 | $220 | $250 |
| PRIME churn (MoM) | - | ≤ 10% | ≤ 7% |
| Pricing support tickets | - | ≤ 5% | ≤ 3% |
09 · Implementation
Roadmap 13 weeks
Ship pricing → measure → iterate. Every week is a coding window with a deliverable. In parallel we start prepping the trial mechanics so it goes live with the launch.
Week 1 · Foundation
Update TIERS array · deploy new pricing
5 tiers with the new prices in code. The PRIME tier gets its visual highlight. Feature flags on AI Coach / Goal Coach / Smart Meal Planning → PRIME exclusive. Dev mode bypass stays in place.
Week 2 · Paywall UX
Yearly toggle · anchor pricing · social proof
Bottom-sheet paywall: yearly default, crossed-out monthly × 12, daily price under yearly, "4.9★ 12k+ Pros" in the header, a "Most Popular" badge on PRIME.
Week 3 · Trial Mechanics
14-day trial on PRIME by default
trialEnd state in localStorage. UI banner "Trial ends in N days". Auto-conversion to PRIME yearly. Reminder push 24h before billing. Easy cancel/downgrade in Settings.
Week 4 · LAUNCH
Disable BYPASS_PAYWALL · Public ship
Reset the DEV flags. Marketing campaign. Onboarding flow with the trial offer. Email sequence for existing users. Press kit.
Week 5-12 · A/B Tests
3 experiments in parallel
Test 01 (decoy gap) → 30 days. Test 02 (trial length) → 45 days. Test 03 (anchor display) → 21 days. Adapty/RevenueCat for tracking.
Week 13 · Optimize
Analyze · Pick winners · Scale
Announce the A/B winners. Final prices locked. Documentation for marketing. Pricing v2.0 plan for the next quarter.
Risks and mitigations
Cannibalization Pro vs PRIME
If the decoy fails and Pro adoption > 15% - we lose revenue.
Mitigation
Hard-lock AI Coach / Goal Coach / Smart Meal Planning to PRIME. Monitor adoption daily. If Pro >15% → drop Pro to $19.90 or strip the integrations.
Churn spike after trial
$199/yr feels expensive. Users cancel before billing.
Mitigation
Day 13 reminder email + push with a personalized win highlight. "Pause subscription" for 30 days instead of cancel. Streak Insurance is a powerful retention hook.
Support load (5 tiers)
Users get confused: "which tier should I get?"
Mitigation
Tier selector quiz (3 questions → a recommendation). FAQ with a side-by-side comparison. Trial default = PRIME → fewer "should I upgrade" questions.
Customer journey · from first touch to renewal
One product.
Five roads that lead to it.
Each persona arrives from its own channel, hits its own pain, and pays for its own tier. Below: a single journey funnel and five detailed portraits - killer features, sales scripts, ROI arguments.
5
personas
3
paid tiers
14 days
free trial
3+ years
customer lifetime
10 · Customer Journey
One journey - five stages
Personas differ by entry channel and tier, but they all walk the same path. Each stage has its own product job and its own metric.
01
Touch
Influencer seeding, a Reel about biological age, a friend's recommendation. The persona sees their own pain - not "an app".
metric · CPM → click-through
02
Trial
14 days of Pro+ with no card. A 3-minute onboarding: goal, health questionnaire, first daily plan.
metric · sign-up → D1 retention
03
Activation
The aha moment: a food photo recognized in 8 seconds, or lab PDFs turned into a protocol. Personal to them.
metric · % reaching aha within 48h
04
Payment
The trial ends - the data and the streak stay. A tier for every persona: PRO $99 · PRIME $199 · MAX $299 per year.
metric · trial → paid ≈ 10-12%
05
Renewal + referral
A year of data = a high cost of leaving. Streaks and the Health Index bring them back every morning. A happy customer brings the next one (30% ambassador program).
metric · renewal ≥ 70% · K-factor
Phase 1 in numbers: 5,000 sign-ups → ~550 paying → 24-month payback → 3+ year LTV · details in the investor model
11 · Target Audience
5 types of customers
Each persona is a real segment with its own pain, marketing channel, and optimal tier. The AI prompts in the codebase already adapt tone per persona. The sixth (burnout) is a state, not a demographic; it overlaps the others, so it doesn't get its own column.
Biohacker
Twitter / podcasts / biohacker word of mouth
↓
MAX
Athlete
Instagram trainers / the gym
↓
PRIME
Hormonal ♀
Women's health Telegram channels
↓
PRIME
Mom
Mom bloggers / group chats
↓
PRO
Man 45+
Wife · doctor · YouTube health
↓
PRIME
🧬
Alex, biohacker
Optimizes HRV, NAD+, methylation. Runs blood panels every quarter. Subscribed to Whoop ($199/yr) + Levels ($199/yr) + biohacking podcasts. Pays for anything that adds +1% to his performance.
Pains
- 5 different apps, no single picture
- Blood work with zero interpretation
- Generic AI advice that ignores his data
Customer journey
1
Touch · a link from a biohacker on X / in a podcast - he recognizes his pain, not "an app"
2
Trial · 14 days of Pro+ with no card, connects Whoop and Apple Health
3
Activation · uploads 3 lab PDFs - AI stitches them with his food and HRV into one protocol · aha
4
Payment · goes MAX at $299 for unlimited AI and A/B protocols
5
Renewal · renews every year, brings two more biohackers via the 30% referral
🚀 MAX · $299/yr
Key features
Unlimited AI
Personal A/B protocols
Lab mode
Triple correlations
API access
"I track 14 biomarkers across 5 devices. Nothing ever connected them - until I found PRIMEGLOW."
🏃
Dmitry, athlete
Trains 10-15 hours a week. Preparing for a triathlon. Counts protein but is lost on micronutrients. Wants to understand why he "blows up" at 80% of the distance.
Pains
- VO2max won't grow despite the training
- Slow recovery, aching joints
- No idea of his optimal carb load before race day
Customer journey
1
Touch · a review on a sports blog, a triathlete group chat
2
Trial · connects Garmin / Strava - sees his workouts inside
3
Activation · the AI coach shows the "sleep × carbs × pace" link on his own data · aha
4
Payment · goes PRIME at $199 for race-week recovery protocols
5
Renewal · refeeds and targets before every start; stays season after season
⭐ PRIME · $199/yr
Key features
AI coach (athlete tone)
Garmin / Strava sync
Recovery protocols
Smart meal planning
Cycle × performance
"Whoop says 'recovery 60'. PRIMEGLOW says 'it's your low magnesium and late-night carbs - here's the fix'."
🦋
Anna, hormonal ♀
Diagnosed: hypothyroidism / PCOS / low ferritin. Blood work every 3 months. Knows the terms: T4→T3, selenium, iodine. Every "women's app" is about weight loss - she needs hormones.
Pains
- Endocrinologist once every 3 months - silence in between
- Ferritin at 32, the doctor says "normal"
- No app anywhere adjusts data for her cycle
Customer journey
1
Touch · a hypothyroidism Telegram channel, an endocrinologist's Instagram
2
Trial · sees "cycle-phase adjusted norms" - nothing else offers that
3
Activation · enters symptoms → a protocol built around her ferritin and cycle phase · aha
4
Payment · goes PRIME at $199 for the "Symptoms → Protocol" loop
5
Renewal · 4 weeks later ferritin hits 65, energy up 30% - she stays and brings her friends
⭐ PRIME · $199/yr
Key features
Symptoms → Protocol
Cycle-phase norms
Blood work analysis
AI nutritionist
Selenium / iodine tracking
"My doctor never explains why I'm exhausted. PRIMEGLOW showed me low selenium was stalling my T4 to T3 conversion."
👩👧
Julia, mom
Wants her body back after childbirth. Short on time, tight budget. Doesn't want a "biohacker app that says HRV". Needs short advice and quick meals.
Pains
- Exhausted, no time to cook
- Postpartum deficiencies (B12, iron, D)
- "Every app is way too complicated"
Customer journey
1
Touch · a mom blogger's Reel about "food logging by photo"
2
Trial · logs food by photo for free - no manual gram entry
3
Activation · 8 seconds - calories and macros for the whole family's dinner, friendly AI tone · aha
4
Payment · goes PRO at $99 for integrations and biomarkers
5
Renewal · upgrades to PRIME 3 months later for smart meal planning
PRO · $99/yr
Key features
Food by photo (1 tap)
Friendly AI tone
Streak insurance
Apple Health sync
3-ingredient recipes
"I'm not a biohacker. I just want to know what to eat after childbirth so I don't crash by 4 pm."
❤️
Sergey, 45+
Had an ischemic episode / high cholesterol / prediabetes. The cardiologist wrote a referral. Serious about changing. Money isn't the issue; discipline used to be shaky - now it's critical.
Pains
- HbA1c 5.9, the cardiologist gave him 3 months to fix it
- Cholesterol won't drop even on statins
- Doesn't get nutrition, needs a "guide"
Customer journey
1
Touch · searches "how to lower blood sugar", nudged by his doctor or wife
2
Trial · uploads his blood work right away
3
Activation · the AI, in a clinical tone, shows the red flags and what to do about them · aha
4
Payment · goes PRIME at $199 for evidence-backed "Symptoms → Protocol"
5
Renewal · re-tests in 3 months, shows his doctor the trend
⭐ PRIME · $199/yr
Key features
"Blood work → Protocol" loop
Red flags
Glucometer sync
Clinical AI tone
Heart micronutrients
"It's the first app that gets that my goal isn't 'lose weight' - it's 'don't die of a heart attack'."
Deep dive
Who these people really are
Not tables and generic pain points - real people with their own mornings, habits, fears, and the things they already pay for. Each card below is a story: a day in the life, who the product is not for, and a sample AI conversation in their tone.
🧬
Alex · 34
"I don't 'love my body'. I run it like an operation. Every point of HRV, every mg/dL of cholesterol is a KPI, same as in business."
🚀 MAX
$24.92/mo · $299/yr
🎯 TOP 3 GOALS 3-5 years
1Lower biological age by 5+ years (per epigenetic clocks)
2HRV steady at ≥60 ms · VO2max in the top 5% of his age group
3ApoB ≤80, HbA1c ≤5.0, hs-CRP ≤0.5 - the premium cardio-metabolic zone
Alex got into biohacking after leaving his previous startup at 31 - two years of burnout, forced himself to see a doctor, saw ferritin at 28 and testosterone at 14 nmol/L. Since then he runs a 14-marker blood panel every quarter, wears Whoop + Oura at the same time (Oura for sleep, Whoop for training), and uses a continuous glucose monitor for 14 days every 2 months. Subscribed to 8 health apps, reads fresh research papers, lifts 100 kg. He pays for anything that adds +1% to his performance.
📖 A day in the life
06:30
Wakes without an alarm. Opens Oura → sleep score 86. HRV 58 (baseline 52±5). Recovery is "green".
06:45
Cold shower, 3 min. 10,000 lux of light for 10 min. Electrolytes + 500 mg magnesium threonate.
08:00
Zone 2 cardio, 45 min. HR 132-148. Audio: a biohacking podcast.
11:30
First meal: 4 eggs + avocado + sardines. The CGM shows a peak of 6.8 → normal.
19:00
Last meal by 7:30 pm. NMN 1 g + TMG 1 g + resveratrol 500 mg.
22:00
Magnesium glycinate 400 mg + apigenin 50 mg + L-theanine 200 mg. Bedroom at 65°F, blackout curtains.
🛍 What he pays for today
Whoop subscription$359/yr
Oura ring + subscription$420 first year
Dexcom G7 CGM (3 sensor packs)$340/yr
InsideTracker (4 panels)$1,200/yr
Levels app$199/yr
Cronometer Gold$55/yr
Supplements (NMN/TMG/Mg/apigenin/etc.)$2,800/yr
Private doctor + functional medicine$3,000/yr
Total / yr$8,373
🩸 Markers he knows by heart
HRV: 58 ms
Resting HR: 52
Testosterone: 22 nmol/L
SHBG: 28
Ferritin: 95
Homocysteine: 8.2
ApoB: 88
HbA1c: 5.0
hs-CRP: 0.4
Vitamin D: 62 ng/ml
Omega-3 index: 8.2%
NAD+: 42 µM
💬 Sample AI conversation
My HRV dropped from 62 to 51 in a week. The CGM showed a spike to 8.2 after dinner on Wednesday. What do I do?
3 correlations in your data:
1. Wednesday's dinner had 78 g of carbs at 9:30 pm - too late for your chronotype
2. Oura logged 14% deep sleep (your norm is 22%)
3. Thursday morning cortisol at 15.2 µg/dL (elevated)
Hypothesis: late carb spike → nighttime cortisol → suppressed parasympathetic tone. 7-day protocol: last carbs by 7 pm + 400 mg magnesium threonate 90 min before bed. Projected HRV rebound: +8-12% by end of week.
1. Wednesday's dinner had 78 g of carbs at 9:30 pm - too late for your chronotype
2. Oura logged 14% deep sleep (your norm is 22%)
3. Thursday morning cortisol at 15.2 µg/dL (elevated)
Hypothesis: late carb spike → nighttime cortisol → suppressed parasympathetic tone. 7-day protocol: last carbs by 7 pm + 400 mg magnesium threonate 90 min before bed. Projected HRV rebound: +8-12% by end of week.
📸 TOP 3 INSTAGRAM (RUSSIA) for paid promotion
@sergeyfage
Sergey Fage · biohacker entrepreneur
~50K6% engagement$2-3K/post
A founder audience; talks NMN and NAD+, expert delivery. The perfect bridge to biohacker founders in Russia.
@drbeloveshkin
Andrey Beloveshkin · MD biohacker, sleep + neurobiology
~300K4% engagement$3-4K/post
Science-first, educational content. The audience already knows the terms. High trial conversion.
@dmitry.veremeenko
Dmitry Veremeenko · biohacking and longevity, NESTAREEM.RU
~150K5% engagement$1.5-2.5K/post
Built the largest Russian-language longevity portal. A deeply engaged audience that's ready to pay.
📡 Telegram on top: "Biohacking" @biohackingru, "Quantified Self RU", "Zhit Dolgo" @volevodin · @longevityclub_ru · seeding runs $300-800 per post in the big channels.
"I uploaded 4 quarterly blood panels at once. PRIMEGLOW found the pattern: every time I raise NMN to 1.5 g, my homocysteine creeps up by 1.5. None of my 5 apps ever saw it. That's personal A/B protocols in action."
💼 HOW TO SELL scripts for the sales team
🎤 Opening · the 15-second pitch
"PRIMEGLOW is the only app that reads your blood and builds long-range correlations across Whoop, Oura, and your CGM at once. Upload 4 quarterly panels - you'll see patterns no doctor has ever caught."
💎 Three core talking points
Personal A/B protocols (Max only) - test NMN vs TMG vs resveratrol against your own HRV over 4 weeks. No competitor does this.
Lab mode - 40+ markers with full history. ApoB, Lp(a), homocysteine, NAD+ - all in one picture.
Replaces 5 health apps with one system. You're running Whoop + Oura + InsideTracker + Levels + Cronometer = $2,000/yr. PRIMEGLOW = $299 and closes the loop between them.
🛡 Objection handling
"I already have Whoop + InsideTracker - why another one?"
Whoop measures HRV in the moment. InsideTracker gives a snapshot 4 times a year. Nobody builds triple correlations of HRV × nutrition × biomarkers across 90 days. Want to see it in 30 seconds?
"$299/yr is expensive"
You spend ~$8,000/yr on health (Whoop + Oura + supplements + doctor). This is 3.7% of that budget. And PRIMEGLOW actually replaces 3 of those - Cronometer, Levels, InsideTracker. Net savings of $400-600/yr.
"Everyone claims AI now"
They're GPT wrappers with template prompts. We built a medical knowledge base on your biomarkers + 200K research papers + persona-tuned tone. I'll show you the difference: same question to my AI and any other - 30 seconds.
🎬 Demo script (3 minutes)
1
0-60 sec: Upload 4 lab files at once → the AI recognizes 14 markers → plots the ApoB curve on screen. "Ever seen that in Cronometer?"
2
60-120 sec: Show the HRV × omega-3 correlation over 60 days with statistical significance. "The AI found this in your data in 12 seconds. Whoop will never show you this."
3
120-180 sec: Set up a personal A/B protocol: NMN 1 g vs resveratrol 500 mg over 4 weeks. Pre-set metrics: HRV, deep sleep share, fasting glucose. "Nobody else lets you be the Bryan Johnson of your own body."
🤝 Closing the deal
"14 days of trial on Max. If in 14 days you don't find a correlation you didn't already know about, DM me on Twitter and I'll personally process your refund. Deal?"
Alex is a founder; he hates risk. A personal guarantee from the product's founder = a 75%+ close rate.
Alex is a founder; he hates risk. A personal guarantee from the product's founder = a 75%+ close rate.
💰 Price defense
$299/yr = $0.82/day. He spends ~$230/mo on supplements = $7.60/day. PRIMEGLOW makes them 2× more effective through timing and dosing. Payback = 3 months, then pure savings plus better biomarkers.
Not a fit: someone who "wants to lose 5 kg" - that's not Alex. Alex doesn't want to lose weight; he wants to live to 120 in the shape of a 35-year-old. If the marketing says "calorie counter" or "weight-loss plan", he'll say "kindergarten" and close the tab.
🏃
Dmitry · 31
"I don't eat badly - I eat right. So why do I blow up at 80% of the distance? What's missing?"
⭐ PRIME
$16.58/mo · $199/yr
🎯 TOP 3 GOALS 2026 season
1Finish Ironman Lanzarote < 11:30 · even marathon run splits
2VO2max 56+ · recovery score steady at 75+ · ferritin 70+
3Stop "blowing up at 80%" - find the limiting factor and close it
Dmitry is a corporate athlete. He used to close sprints at the office, then started running - and got hooked. Now he swims 4×/week, rides 100-150 km on weekends, runs 40-60 km/week. Training for Ironman Lanzarote, 9 months out. He counts protein (1.6 g/kg = 130 g), drinks electrolytes, but doesn't understand micronutrients and can't figure out why his Whoop recovery score sits at 60-70 despite "clean" eating. He's done blood work exactly once - ferritin 38, the doctor said "normal". But Dmitry has read that under 60 is low for endurance athletes. And he has no idea what to do about it.
📖 Training week
MON
Pool, 90 min (3.5 km technique + endurance). Recovery 78.
TUE
Run 12 km Zone 2 in the morning. Leg strength 60 min in the evening. Recovery 65.
WED
Bike trainer 75 min (3×10 intervals in Z3). Recovery 58.
THU
Brick: 1 h bike + 30 min run right after. Brick day. Recovery 52.
FRI
REST. Walk + stretching. Recovery climbs back to 72.
SAT
Long bike ride, 4-5 h (120-150 km). 3,000-3,500 kcal burned. Crashes at 80% of the distance.
SUN
Long run, 18-25 km. DOMS for the next 48 hours.
🛍 Pays for today
Whoop Peak$239/yr
Garmin Forerunner 965$650 (one-time)
TrainingPeaks Premium$120/yr
Strava Premium$80/yr
Bike fitting + coach (online)$1,200/yr
Nutrition (electrolytes, gels, protein)$1,400/yr
Race entries (3 events/yr)$1,800/yr
Total / yr~$5,500
🩸 What matters for an athlete
Ferritin: 38 (low for endurance)
Hemoglobin: 15.2
Vit D: 28 ng/ml
Magnesium RBC: 5.2
Omega-3 index: 5.1%
VO2max (Whoop): 52
Resting HR: 48
CK (creatine kinase): 340
Cortisol AM: 18.4
💬 Sample AI conversation
Long ride on Saturday - I blow up at 80%. 3,500 kcal burned, 90 g carbs/hour. What's wrong?
Look at your ferritin: 38 - the bottom edge for endurance. VO2max suffers because hemoglobin delivers O2 worse at critical intensity.
4-week protocol:
1. Iron bisglycinate 25 mg + 500 mg vitamin C in the morning, fasted (skip dairy for 2 h)
2. Sardines or mussels 150 g 2×/week (the richest heme-iron seafood)
3. Re-test ferritin in 8 weeks - target 70+
Also: your omega-3 index at 5.1% is low for post-long-ride inflammation. Sardines 150 g 2×/week or 2 g EPA+DHA.
4-week protocol:
1. Iron bisglycinate 25 mg + 500 mg vitamin C in the morning, fasted (skip dairy for 2 h)
2. Sardines or mussels 150 g 2×/week (the richest heme-iron seafood)
3. Re-test ferritin in 8 weeks - target 70+
Also: your omega-3 index at 5.1% is low for post-long-ride inflammation. Sardines 150 g 2×/week or 2 g EPA+DHA.
📸 TOP 3 INSTAGRAM RU for the triathlon/run/cycling segment
@bicycleracer
Ivan Dolgov · triathlete, Ironman finisher, cycling journalist
~100KER 5%$1.5-2.5K/post
The top RU triathlon influencer. Multiple Ironman finishes. His audience is 100% ours.
@yarbrin
Yaroslav Brin · fitness blogger, ultramarathoner, nutritionist
~800KER 4%$3-5K/post
Mass reach + a science-based approach. Core audience: amateur athletes 25-40.
@dmitrybabichenko
Dmitry Babichenko · running coach, founder of a running school
~80KER 6%$1-1.8K/post
A running RU audience that trusts him as a coach. Perfect for the running segment.
📡 Telegram on top: "RIA Triathlon", "Run by Vlad" @runbyvlad, "Cycling News RF" · seeding at $200-600. Plus Strava clubs (Moscow Marathon, ProRun). Race expos at the Moscow Marathon and Ironman 70.3 St. Pete.
"Whoop told me 'recovery 60' every day and I figured that was my normal. PRIMEGLOW showed me: ferritin 38 + omega-3 index 5.1%. I got ferritin to 78 in 6 weeks. Recovery now sits at 78-85. On long rides I don't blow up until 95%."
💼 HOW TO SELL scripts for the sales/CX team
🎤 Opening · the 15-second pitch
"Whoop says recovery 60 - but never says why. PRIMEGLOW shows you: ferritin at 38 + magnesium running low + you ate carbs 90 minutes before bed. And it hands you a pre-race carb-loading plan."
💎 Three core talking points
Plug Garmin + Whoop + Strava into one place - you'll see nutrition × training × performance correlations no coach will ever show you.
An AI coach in athlete tone: RPE, Zone 2, glycogen depletion, periodization. Not "drink some water" - exact mg/kg numbers for your race day.
Pre-race carb loading + recovery protocols (sauna, foam rolling, cold plunge) with science citations. One half-marathon PR pays back the $199 in a week.
🛡 Objection handling
"I already have TrainingPeaks + a coach"
TrainingPeaks is a training plan. A coach is form + rest days. PRIMEGLOW is a nutrition + biometric feedback loop. It complements the coach, doesn't replace him. 80% of triathletes are underserved on exactly nutrition guidance.
"Ferritin 38 - my doctor says it's normal"
For an office worker, yes. For an endurance athlete it's low. Stanford 2023 study: VO2max suffers at ferritin <60 in people training >8 h/week. I'll show you the research paper in the app in 10 seconds.
"$199/yr is a lot vs $80 MyFitnessPal"
MyFitnessPal counts calories - generic. PRIMEGLOW tells you why you blow up at 80% of the distance. One race PR pays the difference. A coach runs $1,200/yr - we do the nutrition part of his job.
🎬 Demo script (3 minutes)
1
0-60 sec: Connect Strava (1 tap) → instant breakdown of the last 4 long rides: HR drift, carb burn rate, recovery time. "That's already more than TrainingPeaks shows."
2
60-120 sec: Upload an old blood panel → red flag on ferritin 38 + an 8-week iron protocol with specific foods + supplement timing. "This is your limiter. Close it and recovery jumps 15%."
3
120-180 sec: A 3-day pre-race carb-loading plan for the upcoming race. "You'll cover Saturday's distance about 8% faster with this planned approach - that's what the data says."
🤝 Closing the deal
"How many weeks until your next race? 14-day trial on PRIME. If recovery doesn't climb 10% in 2 weeks and the pre-race plan doesn't deliver - message us for a refund."
Athletes are data-driven and goal-oriented. Anchoring to a specific race = a 65%+ close rate.
Athletes are data-driven and goal-oriented. Anchoring to a specific race = a 65%+ close rate.
💰 Price defense
A coach costs $1,200/yr. A bike fitting is $600. Three race entries a year run $1,800. PRIMEGLOW = $199/yr and fully replaces the nutrition-consultant slice + recovery protocols. The ROI shows up in a single race entry where you don't repeat a DNF.
NOT a fit: the casual gym-goer who trains twice a week. Dmitry needs nutrition × training load × performance correlations. If an app leads with "weight loss", he scrolls right past. The word "performance" should be on every third screen.
🦋
Anna · 36
"I'm tired of my health being puzzle pieces scattered across different doctors. My endocrinologist doesn't know what I eat; my nutritionist never sees my labs."
⭐ PRIME
$16.58/mo · $199/yr
🎯 TOP 3 GOALS 12 months
1Bring anti-TPO down from 280 to <100 + remission of Hashimoto's symptoms
2Ferritin 70+ · Vit D 60+ · selenium at the top of the range · consistently
3Get a regular cycle back · energy with no 4 pm crash · stop losing hair
Two years ago Anna started feeling "strangely" exhausted. Her cycle went irregular, her hair came out in clumps, and by 4 pm she would just shut down. She went through three doctors before an endocrinologist ordered a full thyroid panel: TSH 4.8, anti-TPO 350, Hashimoto's. She started levothyroxine - better, but not right. By now she knows the terms cold: T4→T3 conversion needs selenium, iron below 70 gets in the way of thyroid hormones, D below 50 means inflammation. Blood work every 3 months. Between visits - Google and forums. A nutritionist twice a year - generic advice. She wants an app that "thinks like her endocrinologist and knows what she eats".
📖 Anna's Wednesday
06:50
Levothyroxine 75 mcg on an EMPTY stomach. 30-60 min before food (the rule).
07:30
Breakfast: 2 eggs + avocado. No dairy within an hour of the levothyroxine.
10:00
2 Brazil nuts (~200 mcg selenium) + iron bisglycinate with vitamin C.
14:00
Lunch: baked salmon + buckwheat + broccoli (folate, iodine).
16:00
Energy crash. Sets a timer: "two more hours of work".
19:00
Dinner with carbs (sweet potato) - improves sleep. Magnesium glycinate before bed.
🛍 Pays for today
Endocrinologist (4 visits/yr)$1,000/yr
Blood panels (4×/yr, full panel)$800/yr
Levothyroxine (prescription)$120/yr
Selenium, iron, D3, B12$600/yr
Functional nutritionist (twice a year)$400/yr
Books (Period Repair, Thyroid)$80/yr
Flo Premium (cycle)$60/yr
Total / yr~$3,060
🩸 Markers she knows by heart
TSH: 2.3 (normal on therapy)
FT4: 17.2
FT3: 4.1
anti-TPO: 280 (Hashimoto's active)
Selenium: 85 µg/L
Ferritin: 42 (low)
Vit D: 36 ng/ml
B12: 450
Folate: 11.2
Iodine: 120
💬 Sample AI conversation
TSH is back in range on levothyroxine, but I'm still exhausted and my hair keeps falling out. What am I missing?
A correlation in your data (educational, not medical advice):
1. Ferritin 42 - borderline low. Hair follicles want 70+ (Trost et al., 2006). Chronic hair shedding is often tied to exactly this.
2. Selenium at the bottom of the range - it limits T4→T3 conversion even with a normal TSH.
3. Vit D 36 ng/ml - anti-TPO drops by ~30% at D 60+.
Discuss with your endocrinologist: add iron bisglycinate 25 mg + 200 µg selenomethionine + D3 5,000 IU. Re-test in 12 weeks.
1. Ferritin 42 - borderline low. Hair follicles want 70+ (Trost et al., 2006). Chronic hair shedding is often tied to exactly this.
2. Selenium at the bottom of the range - it limits T4→T3 conversion even with a normal TSH.
3. Vit D 36 ng/ml - anti-TPO drops by ~30% at D 60+.
Discuss with your endocrinologist: add iron bisglycinate 25 mg + 200 µg selenomethionine + D3 5,000 IU. Re-test in 12 weeks.
📸 TOP-3 INSTAGRAM RU the stickiest audience
@dr.alenasmirnova
Alena Smirnova · endocrinologist, 13 years in practice
~200KER 7%$2-3K/post
The #1 endocrinologist blogger in RU. Audience = 100% our target. Content on TSH/Hashimoto's/PCOS. A perfect fit.
@doctor_olga_shestova
Olga Shestova · OB-GYN endocrinologist
~150KER 8%$1.5-2.5K/post
Hormones + cycle + IVF - everything our audience cares about. The highest engagement among women 30-45.
@anna_yakob
Anna Yakob · nutritionist, women's hormones specialist
~80KER 9%$800-1.5K/post
Small but super-engaged audience. ER 9% = double the norm. Personal touch + less competition for attention.
📡 Telegram add-ons: "Hypothyroidism Support" @hypothyroidism_support · "PCOS Help" · "Hashimoto's RU" · "Hormones and Health" by Alena Smirnova · seeding runs $300-700 per post in the big channels. + Facebook group "Hashimoto's 411 RU" (~50K).
"I uploaded 4 lab reports from the past 2 years. PRIMEGLOW instantly showed that my ferritin on levothyroxine sits at a steady 38-42, even though my endocrinologist doesn't consider it a problem. The AI Nutritionist gave me a 4-week plan. Eight weeks later my ferritin is 78 and my hair stopped falling out. I cried in the restroom at work - for the first time in 3 years I felt actually heard."
💼 HOW TO SELL scripts for the sales/CX team
🎤 Opener · the 15-second pitch
"Got Hashimoto's or PCOS? PRIMEGLOW is the only app with cycle-aware lab references. Upload your latest labs - you'll see what your endocrinologist missed. And between visits, you'll never feel like you're on your own again."
💎 Three key talking points
Cycle-aware references - ferritin 42 in the follicular phase and in the luteal phase are two different results. No other app does this.
Symptoms→Protocol: fatigue + hair loss + cold hands → the AI builds a 4-week plan with specific supplements and timing. Disclaimer always included.
A 2-year ferritin trend line on one screen. Show it to your endocrinologist - it'll be the first time they see your full picture.
🛡 Objection handling
"I already have an endocrinologist"
PRIMEGLOW doesn't replace your doctor - it fills the 3-month gaps between visits. Daily tracking + visualization for your next conversation with your doctor. Alena Smirnova and Olga Shestova recommend it to their patients.
"I already use Flo for my cycle"
Flo shows cycle phases. PRIMEGLOW connects your phase to your biomarkers: "take ferritin in the follicular phase for +25% absorption", "omega-3 in the luteal phase cuts PMS by 35%". A whole different level.
"$199 a year is expensive"
A private endocrinologist is $250 for one visit. PRIMEGLOW = daily monitoring + your full lab history in one place + a 4-week protocol built from your symptoms. Half a visit pays for the whole year.
🎬 Demo script (3 minutes)
1
0-60 sec: Upload 2 lab PDFs → TSH + anti-TPO time series with reference lines. "Your anti-TPO dropped 30 points in six months - a great result."
2
60-120 sec: Cycle-aware reference for ferritin (show how the norm shifts by phase). "In follicular, your ferritin of 42 is reduced. In luteal, 42 is marginal. Two different strategies."
3
120-180 sec: Symptoms→Protocol on her own symptoms + a specific supplement plan + dosage + when. The doctor disclaimer is visible everywhere. "This is for the conversation with your endocrinologist, not instead of it."
🤝 Closing the deal
"In your 14-day trial you'll get a 4-week plan + your full lab history in one place. Show it to your endocrinologist at the next visit. If they say you don't need it - cancel, no hard feelings."
This audience is emotional + analytical. Empathy + medical authority = 70%+ closing rate.
This audience is emotional + analytical. Empathy + medical authority = 70%+ closing rate.
💰 Price defense
$199/yr = $16.58/mo. You spend ~$50/mo on supplements and often don't even know if you need them at all. PRIMEGLOW gives exact doses for your phase + your labs - saving $200-400/year on pills you don't need. Net savings beat the subscription.
NOT a fit: a healthy woman with no chronic diagnoses. Anna needs clinical-grade depth and cycle-aware logic. If the ad copy says "lose weight fast" - she won't click. Anna googles "how to lower anti-TPO", not "how to lose weight".
👩👧
Julia · 33
"I'm not a biohacker. I just want to stop crashing at 4pm. And get back in shape before work. No jargon, no spreadsheets."
PRO
$22.90/mo · $149/yr
🎯 TOP-3 GOALS 6 months
1Get her energy back · stop crashing at 4pm · sleep 6+ hours in segments
2Close the postpartum deficiencies (Fe, B12, D) before going back to work
3Get back in shape, drop 15 lbs · no starvation diets · keep breastfeeding
Julia is 4 months into maternity leave after her 2nd birth. Postpartum exhaustion + breastfeeding = chronic depletion. When she left the hospital the doctor said "everything's fine", but after getting labs on her own initiative she found iron 11, ferritin 24, D3 18 ng/ml, B12 280. Two kids at home, husband works 12-hour days - time for complicated apps: zero. She wants to snap photos of food one-handed while nursing. Budget is tight (maternity pay), but she'll pay $99-149/yr for something that WORKS. She used to see a personal trainer; now it's just TikTok. She's wary of "biohacker apps you need a degree for" - she'll drop one within a minute.
📖 Julia's Monday
05:30
Daughter wakes up. Feeding #1. Julia forgets to eat breakfast.
07:30
Son gets up. She makes the kids breakfast, eats the leftover oatmeal herself.
11:00
"Coffee" - her first real food of the day (3 bananas + yogurt, standing at the stove).
14:00
Daughter naps, Julia crashes for 20 min. "Lunch" = toast + cheese.
16:00
The energy pit. Sugar cravings hit. She eats 4 cookies.
20:30
Kids are asleep. Dinner with her husband - the only proper meal of the day.
23:00
Feeding #2. Falls asleep next to her daughter. Sleeps 4-6 hours in segments.
🛍 What she pays for now (budget)
Elevit vitamins for nursing moms$240/yr
Apple Fitness+ (husband's family plan)$0/yr
Online fitness for moms (a Reels find)$80/yr
MyFitnessPal Premium (in winter)$80/yr
Iron + B12 supplements$120/yr
Prepared meal delivery (once a week)$300/yr
Total / year~$820
🩸 Postpartum deficiencies
Hemoglobin: 11 (anemia)
Ferritin: 24
Vit D: 18 ng/ml
B12: 280
Folate: 8.5
TSH: 3.2
Iodine: 95
Calcium: 9.4
💬 Sample AI conversation
I'm exhausted all the time. Breastfeeding. What should I eat?
Your ferritin is 24 and B12 is 280 - both low after childbirth and nursing. That's the main reason you're exhausted 🌱
Simple steps for this week:
· Sardines or mussels 2x/week (ready in 7 minutes)
· Buckwheat with lentils - freeze it in portions
· 2 eggs + avocado for breakfast (eat it standing if you have to!) 💚
Ferritin starts climbing in about 4 weeks. Energy comes back sooner.
Simple steps for this week:
· Sardines or mussels 2x/week (ready in 7 minutes)
· Buckwheat with lentils - freeze it in portions
· 2 eggs + avocado for breakfast (eat it standing if you have to!) 💚
Ferritin starts climbing in about 4 weeks. Energy comes back sooner.
📸 TOP-3 INSTAGRAM RU mass reach + relatable moments
@borodylia
Ksenia Borodina · mom + lifestyle, talks openly about post-baby weight
~10MER 2%$15-25K/post
Maximum mass reach. CPM lower than most. Audience = moms 25-40 with post-natal recovery pain. Pricey, but pays off at scale.
@lenaperminova
Lena Perminova · mom of 4, fashion + family
~1.5MER 3%$5-8K/post
Premium-positioned mom with a deeper-pocketed audience. High-spending mom audience without the mass-market compromise.
@pol_august
Polina August · mom blogger, healthy lifestyle
~300KER 5%$1.5-2.5K/post
Health-focused mom, science-friendly tone. The sweet spot between mass and niche. High ER = high conversion.
📡 Telegram + more RU: "Breastfeeding Moms" (Telegram), "Postpartum RU" · anonymous mom-blogger Reels at cheap CPM ($30-200/post). + Pinterest meal prep boards · TikTok @mommyfitness_russia · cross-promo with Flo (cycle app). + Mass: seeding with Buzova and Samoylova.
"It was the first time I used an app and didn't close it within a minute out of shame that I didn't get it. The AI talked to me like a nutritionist friend, not like 'Dr. House'. Six weeks in, I started waking up without 3 alarms. This came first - a Whoop can come later."
💼 HOW TO SELL scripts for the sales/CX team
🎤 Opener · the 15-second pitch
"Julia, you're not crashing at 4pm because you sleep badly. You're crashing because your ferritin is 24 and B12 is 280 after childbirth. Upload your labs + get a 4-week plan - and in a month your energy is back. No diets, no jargon."
💎 Three key talking points
Snap your food one-handed - AI counts calories and macros in 5 seconds. You can do it while feeding your daughter.
Streak Insurance: missed a day - no big deal. 1 skip day per month is forgiven. We get that moms have days when "everything goes sideways".
Friendly tone - no HRV, no methylation, no ASCII tables. A nutritionist friend, not a professor. With emojis 🌱💚.
🛡 Objection handling
"I've already tried MyFitnessPal"
MFP counts calories - generic, like a calculator. PRIMEGLOW understands you're a nursing mom with postpartum deficiencies. Friendly tone, advice for moms, not office workers. Photo food logging works faster than MFP.
"$149 is expensive"
$12/mo is less than one weekly meal delivery. And it fixes the cause of the exhaustion (low ferritin), not the symptom. In 6 weeks you're back on track. It basically pays for itself.
"I don't have time for another app"
30 seconds: snap your dinner → AI does the rest. Streak Insurance forgives missed days. No need to "check in every day". Less effort than Instagram.
🎬 Demo Sequence (2 minutes)
1
0-30 sec: Snap any meal → AI counts the macros + comments "great dinner for lactation! 🌱". "See? One hand, 5 seconds."
2
30-90 sec: Symptoms→Protocol for postpartum fatigue with specific foods and simple one-pot meals. "In 6 weeks - energy + hair."
3
90-120 sec: Streak Insurance - show how "1 missed day a month is OK". "No other app builds its gamification around moms. We get your schedule."
🤝 Closing the deal
"14-day trial, no credit card. In 2 weeks you'll see for yourself whether it really works. No pressure, no surprise charges."
Julia has her guard up against sales pressure. "No credit card" drops the barrier to zero = 50%+ trial→paid closing rate.
Julia has her guard up against sales pressure. "No credit card" drops the barrier to zero = 50%+ trial→paid closing rate.
💰 Price defense
$149/yr = $0.41/day. That's half a latte at Starbucks. And it fixes why you crash at 4pm. If 14 days don't convince you - cancel, no questions asked. If it helps - would you pay a trainer $40/mo? This is $12.
NOT a fit: an anxious, perfectionist biohacker. Julia won't be tracking selenium in her labs - she wants to "know what to eat right now and stop crashing". If the ad copy sounds scientific - she gets scared off. The tone must be mom-friend, not doctor-figure.
❤️
Sergey · 52
"I have a wife and two kids. I was given 3 years to change - or it's statins for life and the risk of a second heart attack."
⭐ PRIME
$29.90/mo · $199/yr
🎯 TOP-3 GOALS 12 months · "don't die"
1HbA1c from 5.9 → ≤5.5 without metformin · avoid type 2 diabetes
2ApoB ≤70 · keep Lp(a) in check · avoid a second heart attack
3Lose another 18 lbs · BP steady <130/80 · stay active long enough to see the grandkids
Three years ago Sergey ended up in the hospital with severe chest pain. A minor heart attack. No bypass needed, but the cardiologist said "Sergey, you have 6 months to avoid ending up like your father did at 60". Since then, Sergey has changed his life completely. Quit smoking (vaped for 7 years), started walking 10K steps, stopped drinking on weekdays. He gets blood work every 3 months: HbA1c, ApoB, hsCRP, omega-3. Takes rosuvastatin 10mg + atorvastatin = LDL 78. But his HbA1c is still 5.9 (pre-diabetes) and the cardiologist insists on "a radical diet change". Sergey is no nutrition expert - he needs "a guide that doesn't lie". Willing to pay $200-500/yr to not die at 60.
📖 Sergey's weekday
06:00
Wakes up. Rosuvastatin 10mg + ASA 81mg + magnesium 200mg.
07:00
30-min walk with the dog. HR 95-110 (not zone 2 - doctor said "no hard training for 6 months").
08:00
Breakfast: oatmeal + nuts + berries. Zero meat in the morning (his wife insisted after the heart attack).
13:00
Business lunch with a client. Orders fish/salad instead of the steaks he used to get.
19:00
Family dinner. Buckwheat + baked salmon + vegetables. No wine - it's a weekday.
22:00
Dexcom CGM (wears it 14 days every 3 months) shows overnight glucose at 5.4. Normal.
🛍 What he pays for now
Private cardiologist (4 visits/yr)$1,400/yr
Endocrinologist (HbA1c monitoring)$600/yr
Lab work (full panel 8x/yr)$1,600/yr
Rosuvastatin + Aspirin + ARB$300/yr
Omega-3 (prescription Vascepa)$1,200/yr
Dexcom CGM (4 sensor packs)$420/yr
Apple Watch Series 10 (ECG/AFib)$500 (one-time)
Total / year~$5,520
🩸 What he tracks
HbA1c: 5.9 (pre-diabetic)
Glucose fasting: 5.6
LDL-C: 78
ApoB: 72
HDL-C: 42
Triglycerides: 128
hsCRP: 1.4
Lp(a): 38
Omega-3 idx: 7.2%
BP avg: 128/82
💬 Sample AI conversation
HbA1c has been 5.9 for a year. My cardiologist says "bring it down or it's statins for life". What do I do?
Educational, not medical advice.
A Mediterranean + low-GI 12-week protocol has a real shot at lowering HbA1c by 0.4-0.7 with your discipline.
Specific changes:
· Carbs - swap white rice for buckwheat/quinoa (GI 50 vs 70)
· Walking after meals 10-15 min - cuts the glucose peak by 30%
· Vinegar 1 tbsp before high-carb meals - -20% peak
· Magnesium glycinate 400mg before bed - improves insulin sensitivity
Red flag: if HbA1c is >6.5 in 3 months - discuss metformin with your endocrinologist, don't put it off.
A Mediterranean + low-GI 12-week protocol has a real shot at lowering HbA1c by 0.4-0.7 with your discipline.
Specific changes:
· Carbs - swap white rice for buckwheat/quinoa (GI 50 vs 70)
· Walking after meals 10-15 min - cuts the glucose peak by 30%
· Vinegar 1 tbsp before high-carb meals - -20% peak
· Magnesium glycinate 400mg before bed - improves insulin sensitivity
Red flag: if HbA1c is >6.5 in 3 months - discuss metformin with your endocrinologist, don't put it off.
📸 TOP-3 INSTAGRAM RU authority figures for men 45+
@drshishonin
Dr. Shishonin · cardiologist, the "Former Hypertensives Club" brand
~1.5MER 4%$5-8K/post
The #1 cardio influencer for men 45+. An audience ready to change their lifestyle for their heart. Trust = extremely high.
@doctormyasnikov
Alexander Myasnikov · TV health authority ("On the Most Important" show)
~3MER 2%$10-15K/post
TV authority with men 50+. Mass reach. High CPM but powerful trust transfer for the "I trust Myasnikov" audience.
@dr.alex.endo
Dmitry Alekseev · endocrinologist, type 2 diabetes
~200KER 6%$1.5-2.5K/post
The pre-diabetes audience = our bullseye. Content on HbA1c, glucose, lifestyle changes. High trial conversion.
📡 Telegram + more RU: "Cardiologist Polyakov" @cardiopolyakov, "Type 2 Diabetes Support" · seeding $400-1.2K. + Mass: Tinkoff Investments newsletters (60+ male audience), B2B partnerships with private clinics (Medsi, SM-Clinic) - direct distribution through doctors. + YouTube long-form (Shishonin, Myasnikov cuts, 10-30 min).
"I showed my cardiologist the 4-week PRIMEGLOW plan. He read it and said 'this is the best thing I've seen from an app - evidence-based, no nonsense'. Twelve weeks later my HbA1c dropped to 5.4. The statins stayed, but there won't be a second heart attack. This isn't an app - it's life insurance for my family."
💼 HOW TO SELL scripts for the sales/CX team
🎤 Opener · the 15-second pitch
"Sergey, your cardiologist wants your HbA1c down within 3 months. PRIMEGLOW gives you a concrete medical-grade protocol with red flags - evidence-based, no 'wellness' fluff. Cardiologists have seen it - they approve it as an extension of treatment."
💎 Three key talking points
Lab→Protocol Loop: upload 6 lab reports spanning 18 months - the AI builds a time series and produces a 4-week HbA1c plan with walking-after-meals + exact portions.
Red flag alerts - when you absolutely must see a doctor. It doesn't "treat you" - it protects you from missing something critical. Cardiologists value that.
Clinical AI tone - no HRV/biohack/wellness, only evidence + research citations. Disclaimers everywhere. Show it to your doctor - they'll approve.
🛡 Objection handling
"I already have a cardiologist"
Your cardiologist isn't available between visits - and you make food decisions every day. PRIMEGLOW is an extension of your treatment, not a replacement. Modern preventive medicine recommends exactly this approach: daily monitoring and clear trends to bring to your next visit.
"$199 - what does it get me?"
One private cardiologist visit = $250-400. PRIMEGLOW = daily monitoring + your full lab history + a 4-week protocol built on your symptoms, with red flags. ROI = 1 visit/yr. And it lowers the risk of a second heart attack - priceless for your family.
"I don't trust AI in medicine"
There's a "not medical advice" disclaimer everywhere. The AI offers options - your doctor makes the final call. You stay on the team. Symptoms→Protocol with red flags was built for safety - if something is serious, the app says "see a doctor immediately".
🎬 Demo Sequence (3-4 minutes)
1
0-90 sec: Upload 6 lab PDFs spanning 18 months → HbA1c, ApoB, Lp(a), hsCRP time series. "This is the first time you see your full risk picture at once."
2
90-180 sec: Symptoms→Protocol with red flags. Show the example "hypoglycemia at 3-4am - RED FLAG if it recurs with sweating → call 911". "This is prevention - not treatment."
3
180-240 sec: Walking-after-meals 15 min + the Mediterranean carb swap (white rice → buckwheat) + Apple Watch ECG sync. "This is a concrete 12-week plan - show your cardiologist, he'll approve."
🤝 Closing the deal
"14-day trial. Show the app to your cardiologist. If he says you don't need it - cancel, no hard feelings. I'd bet my own money he says 'this is useful - keep going'."
Sergey is risk-averse and deliberate in his decisions. Doctor-validation closing = 70%+ closing rate. He trusts his doctor more than any salesperson.
Sergey is risk-averse and deliberate in his decisions. Doctor-validation closing = 70%+ closing rate. He trusts his doctor more than any salesperson.
💰 Price defense
$199/yr = $16/mo. That's less than your Vascepa ($100/mo) or one cardiologist visit ($250). And it saves $5K/yr on unnecessary visits when you can tell for yourself whether it's a red flag or will pass. Above all - it lowers the risk of a second heart attack. The price of insurance for your family = priceless.
NOT a fit: a young healthy man with no diagnoses. Sergey is a post-patient. He needs a clinical tone, red flags, evidence-based framing. If the marketing says "look great this summer" - he closes it instantly. The words "medical-grade", "evidence-based", "cardiovascular" are a must.
Marketing Playbook
How to promote each persona
Specific influencers, channels, ad hooks, conversion moments. Not a theoretical "target healthy women 30-45" - actual names, Telegram channels, and precise triggers.
🧬
Biohacker · Alex
🚀 MAX
3-5%
TAM Reach
$220
CAC Target
5.5x
LTV/CAC
🎙 Top Influencers (EN)
Andrew Huberman
5M+
Peter Attia
2M+
Bryan Johnson
1.5M+
Rhonda Patrick
1M+
Ben Greenfield
500K
Dave Asprey
800K
🇷🇺 Influencers RU
Tim Ilyin
200K
Sergey Fage
50K
Artyom Voevodin
80K
Andrey Beloveshkin
300K
📡 Channels
- Twitter/X: AI nutrition + longevity threads
- Reddit: r/Biohackers (450K), r/Nootropics (250K), r/longevity
- Telegram: "Biohacking", "Quantified Self RU"
- Substack: bioagecast, anti-aging newsletters
- Conferences: A4M, RAADfest, Russian Biohackers Meetup
🎣 Ad Hooks (what to say)
Hook #1 · pain
"You've got 5 health apps. Not one of them sees the full picture."
Hook #2 · ego
"A blood test PDF with no interpretation = $200 thrown away."
Hook #3 · social proof
"Tools used by Huberman Lab listeners. Lab → Protocol Loop."
Hook #4 · A/B
"Custom A/B Protocols: test NMN + TMG vs Resveratrol on your own HRV over 4 weeks."
⚡ Conversion Triggers
After signup
Trial 14 days · show off Biomarker Lab Mode with 40+ markers + 3-way correlations
Day 3
First insight: "Your HRV runs 12% higher on days with >2g omega-3" - the wow moment
Day 7
The weekly debrief surfaces 3 non-obvious correlations he didn't know about
Day 13
"Without MAX you lose Custom Protocols + API access" → upsell to $299
Month 3
Yearly renewal with "here's your quarter of data" - switching cost = massive
🏃
Athlete · Dmitry
⭐ PRIME
8-12%
TAM Reach
$120
CAC Target
5.8x
LTV/CAC
🎙 Top Influencers (EN)
Lance Armstrong
800K
David Goggins
10M+
Ross Edgley
1M+
GTN (Global Triathlon Network)
600K
Stephen Seiler
200K
Run Ride Dive (Sami Inkinen)
100K
🇷🇺 Influencers RU
Ivan Dolgov
100K
RIA Triathlon
30K
SkiRun.ru
50K
📡 Channels
- Strava clubs · ad placements in running/cycling
- Reddit: r/triathlon (180K), r/AdvancedRunning (200K), r/cycling
- YouTube: GTN, Global Cycling Network, Floris Gierman
- TrainingPeaks integrations + sponsorship
- Race expo booths (Iron Man, marathon majors)
- Telegram chats for local triathlons
🎣 Ad Hooks
Hook #1 · performance
"VO2max plateaued? It may not be your training - it may be your iron and evening carbs."
Hook #2 · pre-race
"Carb-loading before race day - is your sweet spot 480g or 620g? The AI knows."
Hook #3 · recovery
"Whoop says recovery 60. PRIMEGLOW tells you WHY - low magnesium and a late dinner."
Hook #4 · biohack-cross
"Training 12 h/week and the DOMS won't go away? Recovery protocols (sauna + omega-3) → -30%."
⚡ Conversion Triggers
Day 0
Connect Garmin/Strava - instant value, he sees his own data
Day 3-5
AI Coach speaks athlete: "RPE 7 today, glycogen low - push tomorrow"
Day 7
Recovery protocol before a long session → it actually works = conviction
Pre-race
A 3-day carb-loading plan - specific meals + timing
Post-race
Recovery analysis + correlations - "your HRV crashes after 3 h in Z2"
🦋
Hormonal ♀ · Anna
⭐ PRIME
15-22%
TAM Reach
$95
CAC Target
9.5x
LTV/CAC
🎙 Top Influencers (EN)
Dr. Sara Gottfried
300K
Dr. Mary Claire Haver
800K
Lara Briden
200K
Dr. Aviva Romm
250K
Dr. Stacy Sims
400K
Izabella Wentz (Thyroid Pharmacist)
500K
🇷🇺 Influencers RU
Alena Smirnova
200K
Olga Shestova
150K
Anna Yakob
80K
Dr. Lebedeva
100K
📡 Channels
- Telegram chats: "Hypothyroidism", "PCOS Support", "Hashimoto's RU"
- Facebook groups: Hashimoto's 411 (300K+ international)
- Endocrinologists' Instagram · partner referrals
- Womenshealth.com, Mindbodygreen newsletter
- Women's health YouTube · Pinterest meal boards
- Apps cross-promo: Flo (cycle tracking), Clue
🎣 Ad Hooks
Hook #1 · validation
"Your doctor says ferritin 32 is normal. PRIMEGLOW knows that for you it's a deficiency."
Hook #2 · cycle
"Every app treats women like small men. Cycle-aware references - we're the only ones."
Hook #3 · symptoms
"Fatigue + hair loss + cold hands = a 4-week AI protocol in 30 seconds."
Hook #4 · between visits
"Between endocrinologist visits - 3 months of silence. We fill that void."
⚡ Conversion Triggers
Day 0
Upload labs with TSH/T3/T4 - instant cycle-aware refs (not generic)
Day 1
Symptoms→Protocol = the #1 killer feature for this persona. Trigger it right away.
Day 7
"Selenium below 50% for 3 days - critical for T4→T3 conversion" · clinical depth
Day 14 trial end
"Your plan stays, but without AI updates" - loss aversion
Month 3 retest
"Time to retest your TSH" - push notification = retention hook
Year 1+
Sticky: full lab history in one place · low churn
👩👧
Mom · Julia
PRO
25-35%
TAM Reach
$60
CAC Target
6.6x
LTV/CAC
🎙 Top Influencers (EN)
Emily Skye
14M
Brittany Dawn
700K
Lisa Bilyeu
1M
Elise Loehnen
300K
Hannah Eden
800K
Dr. Mona Vand
500K
🇷🇺 Influencers RU
Lena Perminova
1.5M
Ksenia Borodina
10M
Real-mom Reels creators
2-5M
Polina August
300K
📡 Channels
- TikTok / Reels - mom influencers (15-30 sec ads)
- Pinterest - meal prep boards, post-natal recovery
- YouTube vlogs · "day in the life of a mom"
- Russian Telegram chats "Breastfeeding Moms", "Postpartum Recovery"
- Facebook groups (US/EU): Working Moms Healthy Eating
- Email newsletters: Motherly, Scary Mommy
🎣 Ad Hooks
Hook #1 · time
"Snap your food - AI counts the calories. No time to cook, but a photo takes 2 seconds."
Hook #2 · post-natal
"Get back in shape after baby? No starvation diets. Just tracking + AI advice."
Hook #3 · simple
"No need to understand HRV. Just find out why you crash at 4pm."
Hook #4 · meal prep
"AI builds your weekly plan + shopping list. 3-ingredient recipes, 15 minutes of cooking."
⚡ Conversion Triggers
Onboarding
Friendly tone, emojis 🌱💚, simple steps, no HRV/methylation
Day 1
Photo food recognition - the wow moment (Cal AI-style instant gratification)
Day 3
"3-day habit! +50 XP" · gamification + celebration
Day 14
"14-day streak - Streak Insurance gives you a skip day for those critical parenting days" → upsell to PRIME
Month 2
Smart meal planning - she upgrades to PRIME for the weekly family plan
❤️
Man 45+ · Sergey
⭐ PRIME
12-18%
TAM Reach
$140
CAC Target
5.7x
LTV/CAC
🎙 Top Influencers (EN)
Dr. Mark Hyman
1M+
Peter Attia
2M+
Dr. Eric Topol
100K
Dr. Steven Gundry
800K
Joe Rogan (subset)
11M
Tim Ferriss
2M
🇷🇺 Influencers RU
Dr. Shishonin
1.5M
Dr. Myasnikov
3M+
Anton Polyakov
100K
Dmitry Alekseev
200K
📡 Channels
- Google Search SEO: "how to lower HbA1c", "high cholesterol what to do"
- YouTube long-form (10-30 min videos for 45+)
- Substack newsletters · health-focused journalism
- Podcast ads · long-form podcasts (Joe Rogan, Tim Ferriss, Attia)
- Direct: cardiologist / endocrinologist referrals (B2B partnership)
- Reddit: r/diabetes, r/cholesterol, r/loseit (angled differently than for the mom persona)
🎣 Ad Hooks
Hook #1 · scare
"HbA1c 5.9. Your cardiologist gave you 3 months. PRIMEGLOW gives you a concrete plan - not 'eat healthier'."
Hook #2 · clinical
"This is not a 'wellness app'. It's an AI nutritionist with a medical-grade approach and red flags."
Hook #3 · trust
"Show the plan to your doctor - it's evidence-based recommendations with study citations."
Hook #4 · age-relevant
"Testosterone, prostate, blood pressure, cholesterol - the 4 key metrics after 45, in one place."
⚡ Conversion Triggers
Day 0
Uploads his blood work right away - it's a top priority for him
Day 1
AI clinical tone: "Homocysteine 14 - elevated. Folate 400 mcg + B12" (not "slightly high")
Day 3
Symptoms→Protocol with red flags = a sense of safety (not "self-treating")
Day 7
CGM (Dexcom) recommendation if HbA1c >5.7 → cross-product upsell
3 month retest
Shows HbA1c 5.4 vs 5.9 = strong proof of value · NPS 9-10
Year 1
Sticky: his own medical history = a huge switching cost
Acquisition channels (1-line)
🧬 Biohacker: Twitter, podcasts, biohacking chats
🏃 Athlete: Reddit, Strava, sport blogs
🦋 Hormonal: online health groups, endocrinologists
👩👧 Mom: Reels, TikTok mom influencers, Pinterest
❤️ 45+: Google Search, doctor referrals, podcasts
ARPU & LTV by persona
🧬 $299/yr · LTV $1,200+ (Max, 4y avg)
🏃 $199/yr · LTV $700 (PRIME, 3.5y avg)
🦋 $199/yr · LTV $900 (PRIME, 4.5y · sticky)
👩👧 $149/yr · LTV $400 (Pro, 2.7y)
❤️ $199/yr · LTV $800 (PRIME, 4y · sticky)
AI persona tone (already in code)
🧬 Scientific, references studies, HRV/NAD+/methylation
🏃 Performance metrics, RPE, periodization, sport science
🦋 Clinical, supportive, T4→T3, cycle-aware
👩👧 Warm, simple, 2-3 sentences, no jargon, friendly emoji
❤️ Direct, evidence-based, hard endpoints (BP, HbA1c, CRP)
10 · FAQ
Frequently asked questions
User-facing FAQ for the bottom of the pricing page. Answers 70% of questions before anyone contacts support.
How is PRIME different from Pro?
PRIME includes AI Coach (proactive daily insights), AI Goal Coach (adaptive plans built around your weight/stress/cycle), Smart Meal Planning (weekly plan + grocery list), Restaurant Mode, Photo Timeline, and Streak Insurance. For about $4 more a month - $50 a year - you get a personal AI nutritionist 24/7. Pro is the right fit if all you need is the food log + integrations.
Can I cancel anytime?
Yes. Settings → Subscriptions in the App Store / Google Play → Cancel. Your PRIME access stays active until the end of the paid period. Refunds go through the App Store under Apple/Google rules (usually 14 days).
What happens after the 14-day trial?
24 hours before the trial ends, you'll get a push notification and an email reminder. If you don't cancel, PRIME yearly is charged automatically at $199. You can open Settings anytime to downgrade to Pro/Basic or cancel.
Which plan should I pick?
- Free: try it for 7-14 days and see if the product fits
- Basic: if you only want the food log and basic tracking
- Pro: + integrations (Whoop/Oura/CGM), but no AI Coach
- PRIME (recommended): the full AI suite, 60% of our users are here
- Max: power user / biohacker, 4 blood panel analyses a month, family
- Basic: if you only want the food log and basic tracking
- Pro: + integrations (Whoop/Oura/CGM), but no AI Coach
- PRIME (recommended): the full AI suite, 60% of our users are here
- Max: power user / biohacker, 4 blood panel analyses a month, family
Is there a discount for existing users?
Yes. If you're already on Free, you'll get a 14-day PRIME trial automatically + 30% off your first year. If you're on an older subscription (legacy pricing), it's grandfathered - nothing changes for you.
What's the Family plan?
Max includes 2 extra accounts (say, your spouse + your kid). Each with their own profile, goals, log, and AI chat. The primary account can see the family's health trends (optional). Price: $299/yr for all three = about $99/yr per person.
What currency will I be charged in?
The Apple App Store automatically converts prices into your local currency at the official rate. PRIME is $199/yr - that works out to about $16.58/mo billed yearly.
What if the AI gets the calories wrong?
Every macro can be corrected manually in one tap. The AI learns from your edits. The NO_HAL directive in the API forbids making up data - if it isn't confident, the AI returns null and asks you to clarify.
Reviews
What our users are saying
Real people who stopped guessing about their health and started living at their peak.
★★★★★
My biological age came back 4 years older than my real one - that was sobering. Six months on the protocol, my health score went from 61 to 78, and I genuinely feel the difference in the mornings.
★★★★★
I snap a photo of my plate - and a second later I see calories, macros, and micronutrients. I quit logging by hand, and the data is more accurate than when I weighed everything on a food scale 🙌
★★★★★
The Supplement Scheduler laid out all my supplements by timing - magnesium at night, omega-3 with food, iron away from coffee. I'm finally taking them with purpose instead of at random.
★★★★★
Connected my WHOOP in under a minute, and now recovery, sleep, and strain all live on one screen. No more jumping between five apps.
★★★★★
The AI coach reaches out first: it noticed I'd been under on protein three days in a row and suggested specific meals. It feels like having a nutritionist on call 24/7.
★★★★★
I log food by voice right at lunch - "salmon, quinoa, salad" - and the calories and macros are already counted. For a busy person it's a lifesaver ⏱️
★★★★★
The weekly reports are my favorite. You can see exactly where sleep dipped and how it hit my energy. I make decisions on data now, not gut feelings.
★★★★★
My workout automatically logged the calorie burn, and the daily balance recalculated itself. Nothing to enter by hand - the app tied it all together on its own.
★★★★★
Oura and Garmin synced with zero drama. Love that sleep from my ring and steps from my watch finally live in one health profile.
★★★★★
The micronutrient tracking surfaced a hidden vitamin D and magnesium deficiency - something a plain calorie counter would never show. My supplements got matched precisely to my diet.
★★★★★
Day modes are genius. I switch to "recovery" after a flight, and the whole protocol - meals and supplements - adjusts itself 🔥
★★★★★
Asked the AI coach what to swap for cottage cheese in the evening - got three options with the macros ready to go. It answers to the point and remembers my goals.
★★★★★
The health score gave me one clear number instead of a vague "you're doing great." In three months my biological age dropped by two years - motivation is through the roof.
★★★★★
Hooked up my Fitbit, and workouts started flowing straight into my calorie burn automatically. Eat, train - and the day's balance is already settled.
★★★★★
The Supplement Scheduler pings me for every supplement at just the right moment - I stopped forgetting my evening dose. Timing genuinely affects how I sleep.
★★★★★
Nutrition used to be a black box. Now one photo shows me not just calories, but how much fiber, iron, and omega-3 I got for the day. Priceless for staying on top of my diet.